Foakley is really an accepted word that websites openly sell “Foakley” glasses. As an example, sunglasses.narialis.com claims to be a US company having a US address, and sells Foakley Radarlocks for $13 – it offers the Oakley logo on top of the homepage but the word “Foakley” is all around the site, plus it openly states that the glasses are knock-offs. Of course, the website is not really US-based: it ships via EMS, the Chinese state-owned courier firm.
But this is far away from the only real website selling Oakley knock-offs. There are Buy Foakleys sellers on Alibaba, DHgate, along with other Chinese online merchants. A British cycle industry executive told BikeBiz that all the riders within his cycling club who wore Oakley’s have, in fact, been wearing Foakleys for around the last couple of years.
“Determining when they are real or counterfeit can be challenging,” admits Oakley with an official FAQ. Indeed, purchasers of fake Oakleys are finding the lenses as well as other parts are interchangeable with genuine Oakleys. An often seen claim online is that the fakes fry eyes because, unlike expensive and genuine Oakleys, they let through ultra-violet radiation. This is simply not true. Fake Oaks happen to be lab-tested and found to block UV-A and UV-B.
Oakley lenses are produced from polycarbonate, and are therefore the fake lenses. An intrinsic property of polycarbonate is that it blocks UV. “I don’t wish to pay what Oakley are charging; they’re just bits of plastic,” is a very common complaint on cycle forums and chat-rooms.
Individuals who wouldn’t buy fake bicycle frames or fake parts aren’t so fastidious in terms of Foakleys, as can be seen through the interviews BikeBiz has conducted with three purchasers. Consumers feel they’re being “scammed.”
Oakley is belonging to the $9bn Luxottica Selection of Italy, the world’s largest eyewear company. 81-year-old Leonardo Del Vecchio, the group’s founder, bestrides the sector like a Ray-Ban-wearing Colossus. (Luxottica also owns Ray-Ban.) The Guardian has a very good long-read on the £74bn specs biz, and Del Vecchio’s dominance.
Luxottica acquired Oakley for $2.1bn in 2007. The group also makes and distributes eyewear brands like Chanel, Prada, Giorgio Armani, Burberry, and Versace. Luxottica doesn’t just dominate manufacturing and distribution in addition, it dominates retail: it owns 7,000 stores around the globe, including Sunglass Hut, the marketplace leader.
When pre-takeover, Oakley was starved of access to Sunglass Hut its stock plummeted making the sale to Luxottica a foregone conclusion.
Mark Ferguson of Melbourne, Australia, is within surgical device sales. He vlogs as “CyclingMaven”. One of his most widely used videos is on the technical merits of Foakleys.
“We pay a premium for a number of things within australia. My Oakleys, with lenses, were pushing nearly AU$600. I place them on the [bike storage] cage; within a few hours, these people were gone.To replace them would be expensive. Somebody sent me a link at Aliexpress. My original thought was “no”; it didn’t feel right. But curiosity got the greater of me, and I bought some. As well as the quality was shocking – I couldn’t believe how good they were. For $30.
“Are they produced in the same factory as Oakleys? I don’t know, but many people who buy these fakes will rationalise it that way. Not everyone feels comfortable buying counterfeit products.
“The anti-establishment side of me says, look, here’s a company selling pieces of plastic for AU$500. In my mind, they’re ripping people off. I don’t value the study and development. There’s always likely to be somebody innovating. If Oakley would disappear off the face from the earth tomorrow, a few other company would replace them, and probably wouldn’t charge as much money for products. These businesses bend people over; they drive them to get a ride. In this situation I’ve got no difficulties with checking out the counterfeit product side of things.
“My “Foakley” videos have blown up. They’re getting lots of attention, many people are buying fake Oakleys. Studying the comments, and exactly how it’s owning an effect on other companies because people are exploring other options, makes me think “damn, that’s not good.” I don’t feel personally responsible as this market will almost certainly happen whether I did so a relevant video into it or not, but in retrospect, it’s not great. To advertise counterfeit products will not be great, it provides impact across other places.
“I ride 30k each method to work – I wear stuff out. We receive stiffed on numerous products [in Australia]. It’s a lot more expensive here. Along with a mate, I purchased some bright orange and white Jawbreaker copies. We now have “Foakley Fridays”, appearing like complete idiots. “I tell people they’re fake. I position the Foakleys next to my genuine Oakleys over a Facebook posting. It’s for that look, not the manufacturer.
“I favor the Foakleys – I discover the lens certainly are a bit clearer. For 25 dollars, they’re disposable. “I purchased them two minutes after seeing the first Cycling Maven video.
“I want to know my helmet continues to be tested and passes standards, I’m not so fussed about glasses. I actually have better things to spend my money on. I want more bikes or more Lego for my son.” “I don’t like spending a lot of money on sunglasses because I lose them, or they fall off my hat and acquire scratched or run over.
“Whenever I handled Cheap Oakleys for Sale belonging to friends I was thinking “these are merely pieces of plastic with a few nice branding upon them.” I searched on eBay for “cycling sunglasses” and found a pair that bore a striking resemblance to Oakley Jawbones and another pair that bore a striking resemblance to Oakley Radarlocks. These were about £8 each, delivered from China. They didn’t possess the Oakley branding on the photos on the eBay listing but when the Jawbones arrived they had Oakley branding, including “Made in the united states” stamped on the arms, and also the oval Oakley emblem was where you’d expect to see it. These were indistinguishable from genuine Jawbones. They fitted well (but the arm broke after a number of months).
“The “Radarlocks” came with free lenses as well as a case. They fitted really well, and I’m still utilizing them.
“I tell others they’re fake. There’s perverse satisfaction in getting something cheaper than another individual. I have no brand loyalty, I didn’t have them for the cachet of the brand, I really would like them to help keep the bugs away from my eyes, and never be upset once i inevitably lose them.
“After I see Oakleys outside in the wild I examine them critically. The brand is diluted by all of the fakes out there.
“I got fakes because I actually have terrible trouble getting sunglasses which fit so I didn’t wish to spend a huge amount of funds on a experimentation purchase. £8 means they’re throwaway.
“I had a hot debate with a guy who said his optician had said you couldn’t get adequate UV-A and -B protection in every sunglasses for less than £20 a lens. I took mine down to the medical physics lab in my hospital, and the chap who tests all of the equipment for your dermatology UV labs has got the machinery to check UV-A and -B. Furthermore, i took some expensive and real Ted Baker casual sunglasses, too. They all passed 100 percent.
“The lab manager said it was difficult to get polycarbonate plastic that lets UV-A and -B through – he needs it for many of his applications and needs to buy it coming from a special source. By default polycarbonate doesn’t let UV through. When manufacturers say you’ll be blinded in the event you wear cheap sunglasses that’s not just a very strong case whatsoever.
“I wouldn’t buy fake carbon parts. I’ve bought cheap tools from China, things such as spoke keys for pennies. “My friends are indifferent; they don’t give a great deal of stuff.
“There are several chaps in the club who need to have the newest expensive thing. I haven’t talked to them about fakes, partly because I don’t wish to piss on their own parade. “I really could manage to buy khkyea genuine thing. The reason I don’t always is the same reason I buy a £1 loaf of bread in Tescos rather than from an artisan baker and pay £20 for any loaf that’s been brought over from France that morning by private jet.
“You desire a thing that does the work for any reasonable amount of cash. As well as me a set of Fake Oakleys for Sale for £100 or more is excessive. “I’m ready to spend large amounts of income on several things. This is probably not rational, but it’s how I view things.
“Terrorism, child labour? It hasn’t struck me. Not for bike parts. It’s potent food for thought. If it’s true, that could put me right off. “These could be messages put out by large corporations with vested interests when all I’m probably doing is supporting a small Chinese business.
“I never bought any pirated DVDs. I certainly downloaded some stuff from Napster back in the day. Now it’s just quicker and easier to purchase from legitimate sources. “I realize the buying price of the plastic in a pair of Oakley’s is only a small a part of their costs, but I don’t want to cover their marketing along with their sponsorship, I am just only willing to pay for the product.”